James Wedmore analyzes Marie Forleo’s first of three videos. Marie is a “pro”, and makes super high quality videos with an excellent but soft sales message.
James realized that Marie spent many hours scripting this video; it wasn’t an off-the-cuff fly-by-the-seat-of-your-pants style video (although those can be useful as well). She probably used a teleprompter, queue cards, or memorized her script. The act of creating the script is of course known as “copywriting”, a treasured skill in the marketing world.
Here are some of the key points that she hits:
- Thank You and Authority
- The Focus of this Training … and the key things you need to learn
- The benefit/results…
- The “Hook”
- Empathy – I know where you are coming from whether you are x or y
- Foreshadow Hook
- Overcome Objectioin #1 – Not a Get Rich Scheme
- Benefits of the Entire Video Series (i.e. the “Big Outcome”)
- Overcome Objection #2 – I’m not technical
- Intro to Her Story
- The Struggle she went through
- How far she has come – where she is today
- I’m like you (more empathy)
- Authority – Oprah, Tony Robbins, Sir Richard Branson
- Presell Video #2
- Request for comment below (social interactoin)
Previous video blogs on this site from James Wedmore:
- Five Types of YouTube Video Every Business Needs
- Video Lessons Learned from One Million Views on YouTube
To learn more from James Wedmore, check out his training at: ReelMarketing.
Previous video blogs on this site regarding Marie Forleo:
- How Your Videos Can Improve Over Time – includes videos that show her today vs when she first started.
Click on the picture above to check out his website!