Jameson Irish Whiskey apparently produces a short film each year.
According to this page: http://www.jamesonfirstshot.com/about
Every year we look for talented film craftsmen to enter Jameson First Shot. We offer three writer/directors the opportunity to get a ‘first shot’ in the film industry by having their short film produced by the award-winning Trigger Street Productions whilst directing an A-list actor in the lead role.
And the prize:
Jameson First Shot comes with an incredible prize where one winner from each country will have their script made into a short film by Trigger Street Productions, starring Uma Thurman. This is an opportunity where you get to call the shots, direct a Hollywood star in your short film and have the backing of an award-winning production company. You couldn’t ask for more from a first shot.
Apparently they pick one winner who wrote a script from US, Russian, and South Africa, and they make a short film based on each.. This year, the actress for each was Uma Thurman.
How you could create a contest for you business, using video, or not using video?