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Administrator has been a member since August 4th 2013, and has created 62 posts from scratch.

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Farmer’s Insurance Series of Spoofs on Dog Shows and Floods

Have you ever watched a dog show? The commentators often have snobby or british accents, and are not always very exciting; they describe what the dog is doing, almost like the commentators on a golf game… ho hum… or maybe it’s a spoof on the Olympic Divers since the Rio 2016 just finished.

Farmer’s Insurance created a series 8 silly videos about dogs diving into water. What makes them silly is that the dogs are diving into a living room full of nice furniture that has been flood by water.

Short Film – Gentleman’s Wager – Part 2 (with Jude Law)

Johnnie Walker Blue Label has done it again. Another 11 minute short film starring Jude Law, Giancarlo Giannini and Zhao Wei. (See previous “Gentleman’s Wager” here.)

So is this a commercial? Obviously, Johnnie Walker is branding here.  They are not overtly getting you to place an order on a website.  They are associated their brand and label with the finer things of life, the millionaire playboy lifestyle enjoyed by these two great actors.

In Part 1, Jude wants to buy a boat from Giancarlo, but “It’s not for sale”, and Jude proceeds it by winning a bet.  Similarly, in this film, Giancarlo has a beautiful old car, a blue Delahaye 135, also not for sale.  Jude offers to repair it and drive to Monte Carlo by noon the next day. He works feverishly to repair the vehicle, the sets off on his journey, only to be delayed by a beautiful damsel in distress.  I won’t spoil the end, enjoy watching!

Now you can see there was one well done product placement.  The bottle of Johnnie Walker is placed in the car by the lady he helped on the road.  Then at the end, he in turn gives it to the painter as an apology for running over his newly painted finish line.  You also see the butler serving a glass of whiskey in the garage, and later briefly toasting a glass in the library.

How Ryan Deiss at Digital Marketer Makes Videos

Here’s a behind the scenes look of a popular company, and some of the tools they use on a daily basis.

Here’s some of the equipment and software:
1) White background 8×16 feet mounted by metal frame (No longer uses green screen)
2) Lighting – two Cowboy kit softbox, 2 FotoDiox LED, and 1 above (eliminates shadows)
3) Audio – Sony UTX-B2 wireless Lavalier connects to Sony URX-P2 receiver (a bit costly)
4) Three Canon Vixia HF G10 camera, for multiple angles
5) Compress videos using HandBrake
6) Tripods: Manfrotto 546 B and MVH502A for tripod head, 2 Pearstone VT-2100
7) Teleprompter – iPad with “Visio Prompt” app
8) MacBook Pro – Adobe Premier, and After Effects, Sreen Flow for screen capture videos
9) Animated videos with PowToons
10) VideoBlocks.com for stock footage and music

If you don’t want to get into all the “tech” of making videos, we can make videos for you.  That’s why we even call this site “Marketing Videos Done For You.”  Just show up at our studio, or we can come to you.  We can make a set of several videos in just an hour or so, then go back to our office to edit and upload them for you.  Visit our “contact page” to get started.

 

Have You Considered Passionate Poetry for your Commercial?

Here are two examples of Slam Poetry. It might be a genre you are not familiar with, if you’re not “hip.” I first saw it on an HBO series, and I’ve seen contests of high school kids competing. Below are two examples for you.

How could you use this in your business or marketing? Well, if you have something really passionate, and you’re targeting the under 35 crowd, then maybe it would work for you. You just have the passion, talents, and guts to do it. Or hire someone who can.

The first one is by a teacher, who was rudely asked “What do Teachers Make”?

The second one is by Dominique Christina & Denice Frohman and is entitled “No Child Left Behind”. It’s emphasizes the need for improvement in the school system.

The third one is poetry, but I don’t think it’s technially “Slam Poetry.”

For more brainstorm poetic ideas, see the Button Poetry – YouTube Channel

Johnnie Walker Commercial

Johnnie Walker does another amazing commerical (see earlier Johnnie Walker commercial here).

This one features Robert Carlyle, who I came to appreciate as Dr. Nicholas Rush in Stargate Universe TV series.

What makes this video unique is several things:

1.  The continuous walk down the beautiful Scottish countryside.  Robert surely had to have his script memorized and timed perfectly.

2. As he walks and talks, when he reaches a keyword in his script, a prop often appears on the side of the road.

3. It tells a story.  Do people know the story behind you and your product?  There’s an old saying that “Facts tell but stories sell.”  If you can tell a true story, it is often more interesting, and thus get more viewers and shares.  Further, since it is a TRUE story, it will be genuine, and more meaningful to the listeners.   People are also more likely to remember a story.