Imagine if all teachers were this clever. The concepts and plots from Chaucer’s “Canterbury Tales” were set to the music of “California Dreamin'” by the Mamas and the Papas.
Could you do something like this with your product or unique selling proposition?
The artist Matteo Negrin presents “Lacrime Di Giulietta” (Italian for “Tears of Juliet”).
Think how you could create a viral video by hiring an artist like this.
Wow, 15 million views (as of July 2014). It’s funny, clever, and informative. This was there launch video.
The second video is a more delicate subject, “butt wipes”. It goes to show what can be sold on the internet!
Michael Mackintosh shares some ideas from “Linchpin: Are you Indispensable?“, a book by Seth Godin. Seth has authored 15 international bestsellers about marketing and work. Other of his famous books include “Purple Cow”, the bestselling marketing book of the decade, and “Tribes”.
In the above video, Michael talks about giving three circles, 1) your family and close friends (who you would help for free), 2) your customers, and 3) the wider world on the web.
By giving gifts freely from you heart without expectation in return, you will build an audience and a larger customer base.
Again, another A+ for cleverness, but a little on the absurd side. I’m not sure how this helps with marketing, but it it is likely to brand and get Richard Dunn’s name out there.
This movie was a complete selfie, in Dunn’s own words, this is how he did it:
“I had a person behind a ticket counter give me a roll of luggage tape before she left”, he wrote. “I then used a wheel chair that had a tall pole on the back of it and taped my iPhone to that. Then I would put it on the moving walkway for a dolly shot. I also used the extended handle on my computer bag and taped the iPhone to my handle. I would tuck different stuff under the bag to get the right angle. For the escalator shot I had to sprint up the steps after I got my shot so the computer bag didn’t hit the top and fall back down. Quite fun!”
Quality and cleverness still rule! If you create an amazing and clever video, people will share it, it can even go viral. As of the day I posted this blog, the video below has 3,921,402 views, yes nearly 4 MILLION VIEWS!!! I discovered this video, because someone shared it on Facebook.
So if you are witty or clever, consider putting in the time to make such a quality video, or hire it out to one of your funny or witty friends.
Hats off to Z.E. Frank (aka ze frank), the EVP of Video for Buzzfeed.com. This is where he puts his passion projects, both funny and not as funny. please go to zefrankenfriends for shows closer to the old style, and to /buzzfeedvideo to see what the rest of the buzzfeed team is up to.
If you made nearly $10,000,000 in a product launch, would you still where a dinosaur suit? Why not? Mike is dedicated to sharing his message.
In May, 2014, Neal Walters – owner of this website, went to San Diego for Mike’s certification training in Traffic Geyser 2.0 and Top Gun Marketing. Neal is putting the techniques into practice into his own marketing businesses, which include Hebrew software . For an example, see this “Six Ways to Learn Hebrew” video.
Notice his call to action at the end of the speech. He gave 20 minutes of value, and a short “oh yea” 1 minute offer. He offers:
1) A process – how to make a perfect video testimonial
2) Share all the technology “I’ve been using”
3) The slides from the presentation
All the audience members has to do is text their name and email to a number, or visit a web page: www.Disruptasaurus.com.
Neal is certified on the very same system, called Traffic Geyser 2.0/Instant Customer. Neal can handle all the tech work to set up you SMS number and lead-capture website just like Disruptassaurs.com.
With Mike’s tools, Neal can set you up with a system to “grab” and stay in instant contact with prospects and customers, from either your speaking engagements, from videos on the web, and from social websites. We have the latest in “SMS” or text messaging, along with scanning business cards, flyers, websites, and smart-phone mobile applications.
For more details, sign-up at Neal Walters Marketing
This video is by Babbel.com, which sells foreign language products. Instead of featuring an actual customer, they were showing off an Irish guy who speaks over nine languages. They don’t even claim that he is a customer; instead they show someone playing “at the top of their game”. Choosing an average Joe helps the prospective customer say to himself, “If that guy can do it, I can do it.”
He uses all nine languages in this video, with English subtitles. This helps people interested in languages say “I want to be like him,”, even if he never used the Babbel products at all (he never claims to have used their products in this video).
Let YouTube promote your video channel to the people most likely to love your videos, at no cost to you! Submit your channel ad to Fan Finder and get started. This technique can be used to increase the number of your subscribers, which in the long run should mean more revenue for you.
How to get started. 1) Record you video, 2) Go to your YouTube Channel admkin panel, and click “Fan Finder” on the left, 3) Select your video.
The video below was actually by YouTube itself. It shows the importance of thumbnails, titles, and descriptions. It emphasizes how the thumbnail can increase watch-time and clickability, which in turn can help improve placement in search results. By making a few tweaks, you can make your videos more clickable, and get the users coming to your video you really want to see your content (and thus they stay on the video and watch it longer, hopefully until the end).
Video was found here, where there are other great finds related to promoting your YouTube channel: