Johnnie Walker does another amazing commerical (see earlier Johnnie Walker commercial here).
What makes this video unique is several things:
1. The continuous walk down the beautiful Scottish countryside. Robert surely had to have his script memorized and timed perfectly.
2. As he walks and talks, when he reaches a keyword in his script, a prop often appears on the side of the road.
3. It tells a story. Do people know the story behind you and your product? There’s an old saying that “Facts tell but stories sell.” If you can tell a true story, it is often more interesting, and thus get more viewers and shares. Further, since it is a TRUE story, it will be genuine, and more meaningful to the listeners. People are also more likely to remember a story.