Produce Your Own “Short” Movie to Promote Your Product

This is a more expensive route to advertising, but ingenious. Johny Walker Blue Label created a 6 and one half minute movie, staring Jude Law and Giancarlo Gannini. I saw it as a YouTube commercial, at the beginning of another video I had selected to watch. It looked like a movie trailer for a great new movie, so I watched. I thought it was a long trailer, being 6.5 minutes, but I was hooked.

The product placements are more than obvious, but who cares? It was fascinating, captivating, intriguing, and fun.

Enjoy – here it is:

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