Archive for the Marketing Category


Variation on Customer Testimonials

This video is by Babbel.com, which sells foreign language products.  Instead of featuring an actual customer, they were showing off an Irish guy who speaks over nine languages.  They don’t even claim that he is a customer; instead they show someone playing “at the top of their game”. Choosing an average Joe helps the prospective […]

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Chris Pirillo – The Locker Gnome – Empowering the Geek Lifestyle; Finding Cool Stuff for You Since 1996!

Chris Pirillo became famous by doing tons of videos from his home desk using his geeky persona. He reviews products, and has built a loyal following over the years. He is famous for introducing new gizmos and gadgets to the techie world. He is the founder and CEO of LockerGnome, Inc., a network of blogs, […]

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Solar RoadWays?

The product in this video is a genius idea, and they are using “crowd-funding” to fund it. The video is a good example of “edutainment” – it’s informative, educations, at the same time selling you on the product. They make an interesting use of repetition, for example, at the end, repeating the product name as […]

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Mimic Popular TV Commercials

This clever video below copies a concept of a famous TV commercial, easy to do, clever, and will probably get you lots of views. It’s also good to get your customers laughing with you. Related posts: Chris Pirillo – The Locker Gnome – Empowering the Geek Lifestyle; Finding Cool Stuff for You Since 1996! Quality […]

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Detailed Analysis of Marie Forleo’s Sales Video for B-School

James Wedmore analyzes Marie Forleo’s first of three videos. Marie is a “pro”, and makes super high quality videos with an excellent but soft sales message. James realized that Marie spent many hours scripting this video; it wasn’t an off-the-cuff fly-by-the-seat-of-your-pants style video (although those can be useful as well). She probably used a teleprompter, […]

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alpha m (Alpha Male Channel) – Style, Grooming and Fitness

Aaron Marino promotes a $75 video product on Style, along with other products on grooming and dating. His videos are fun and informative, and somewhat comedic. Some promote his link to his products, others are a lot more soft-sell. Here’s a sample video called: How To Flirt Without Being Creepy and How To Approach In […]

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Sean Mize Teaches the “Content Marketing Chain”

You can resuse and republish your content in many different formats. In this video, Sean Mize teaches how to create a blog post or article, with an infographic. You then put the infographic on PInterest. After that, you create a Slideshare presentation based on the keypoints and graphics in your article. (A Slideshare presentation is […]

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Casey Neistat’s Video Promotion for Nike Fuel Band

Casey Niestat is more know for his stop motion animations. Nike came to him with $10,000 and asked him to promote their new Nike Fuel Band. It wasn’t even available yet when he made this video. Rather than making a “boring” video, he and one friend set out to travel the world until the $10,000 […]

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